Monday, August 16, 2010

O Boticário is the second biggest Brazilian cosmetic company, behind Natura. It has 2,114 stores in Brazil, 52 inPortugal, 4 stores in Mexico, 5 stores and 6 points of sales in Bolivia, 2 in Peru, 2 in Paraguay, 438 points of sale inJapan and has stores in other ten countries. O Boticário is the largest cosmetic franchise in the world.

Fundação O Boticário

The first one is the Reserva Salto Morato (Salto Morato Natural Reserve), which occupies a 2,340-hectar area, in Guaraqueçaba, on the north coast of the state of Paraná, in southern Brazil. This reservation protects a significant area of the Atlantic Rainforest, besides being provided with infrastructure for scientific research, environmental education, and outdoor recreation. In November 1999, the reservation supported by Fundação O Boticário de Proteção à Natureza was declared a Natural Heritage Site by Unesco.In 1990, the company created the Fundação O Boticário de Proteção à Natureza (O Boticário Nature Protection Foundation), a nonprofit organization that has already sponsored 800 conservationist projects including studies, scientific research, environmental education programs and direct fauna and flora protection actions all over Brazil. The Foundation also supports the “Natural Areas Protection Program”, which aims at implementing its own private network of Natural Heritage Sites.

Products

O Boticário’s product lines consist of approximately 480 items, divided into the following categories: body care, facial care, sun care, makeup, deodorizing colognes, deodorants, soaps and shampoos.

Amazonian plants such as açaí, cupuaçu, carnaúba, guaraná, cashew, and passion flower; gums extracted from algae and vegetal extracts, such as arnica and urucum, are among the active ingredients present in the brand’s products.

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O Boticario

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